| القسم | English Books |
| التصنيف | Business Administration |
| المؤلف | Paul Dervan |
| دار النشر | Harriman House |
| عدد الصفحات | 188 |
| الوزن ( جرامات ) | 300 |
| كود | En-B000177 |
| التوافر | متاح |
| الزيارات | 1226 |
| الكمية المتاحة | 36 |
| Tags |
Paul Dervan has spent 20 years in marketing, working for high-profile brands, creating new ones and helping to rescue those that have got in trouble. He was also given the unique opportunity to build a marketing lab where he undertook hundreds of experiments to see what really worked - and what didn't. He's been up close with some of the world's finest marketers, and seen both successes and failures - sometimes on a colossal scale. Run With Foxes is a blistering, must-read collection of real-life stories from this fascinating world, revealing the messy reality of decision-making in marketing and the secrets of making better decisions. The fact is, most marketing lessons that get shared come from successful campaigns; marketers are too afraid to be honest about mistakes. But everyone makes mistakes in marketing: and there are hugely valuable and unique lessons to be learned from taking a closer look at failures big and small. Breaking open marketing triumphs and disasters with brutal honesty, as well as sharing exclusive first-hand interviews with some of the world's most respected marketers, this is the ultimate insider's guide to being a better marketer.
