Imagine a world in which the vast majority of people wake up inspired to go to work, feel safe when they are there and return home feeling fulfilled by the work they do. It's not as crazy as you might think. In his travels around the world, Simon Sinek, the New York Times bestselling author of Start with Why, noticed that some teams trust each other so deeply that they would literally put their lives on the line for each other. Other teams, no matter what incen-tives were offered, were doomed to in-fighting, fragmentation and failure. Why? The answer became clear during a conversation with a Marine Corps generalwhen Sinek asked, "What makes the Marines so good?" "Officers eat last," the gen-eral replied. Sinek saw it firsthand. The most junior Marines ate first, while the most senior Marines took their place at the back of the line. What's symbolic in the chow
hall is deadly serious on the battlefield: Great leaders will sacrifice their interests for the good of those in their care.
